Jazz & Heritage Foundation’s latest effort will kick off with a PSA entitled "Rise and Shine" — helmed by director Benjamin Sonntag and featuring New Orleans' own Troy “Trombone Shorty” Andrews — created to reawaken the New Orleans and to invite music lovers everywhere to join together and help the city's sound carry on for generations to come.
New Orleans Music Students Star in New PSA with Trombone Shorty
SPW Credits
Client – New Orleans Jazz & Heritage Foundation Don Marshall – Executive Director Kia Robinson – Director of Programs, Marketing and Communications
Client – Trombone Shorty Foundation Troy Andrews – Board Member Bill Taylor – Executive Director Asia Muhaimin – Musical Director George Wilde – Programs Manager
Agency – LIGHT+CO David Cameron – Co-Founder / CEO Pamela Cameron – Co-Founder Diana Gonzalez-Cash – Account Director Sean Vij – Executive Creative Director, Writer Bryan Carroll – Creative Director, Art Director Chris Capretto – Producer Adam Caviezel – Business Affairs Manager Laura Ferguson Very Special Thanks Stan Hill Very Special Thanks Janet Wollman Very Special Thanks Freddy Jones Very Special Thanks Amanda Rizzo Very Special Thanks
Production Company: Twisted Fiction Ben Sonntag – Director Maury Strong – Line Producer Michael "Cambio" Fernandez – Director of Photography Gabriel Velasco – Drone Operator Chip Carey – Gaffer Lucas Porterfield – Key Grip Eric Ledet – Sound / Playback Chere Theriot – Key Prop Leonard Reynolds – Location Manager Tracy Keller – Production Supervisor Jill Rheel – Creative Representative
Editorial – Cabin Rob Watzke – Editor Katy Lester – Producer Jonatas da Silva – Assistant Editor Carr Schilling – Managing Partner Adam Becht – Executive Producer
Post – Shape + Light Rob Trent – Creative Director Cara Lehr – Executive Producer Crystal Rossmann – VFX Producer
Music – Venn Arts / Found Objects Jonathan Hecht – Music Supervisor Sarah Tembeckjian – Music Supervisor Found Objects Music Jay Wadley – ECD Trevor Gureckis – ECD Jennie Armon – Executive Producer Ben Marshall – Creative Director Adam Weiss – Creative Nadav Nirenberg – Arranger Nick Chomowicz – Producer Agatha Lee – Music Coordinator Derik Lee – Recording Audio Engineer Matt Nelson – Head of Production
Musicians Troy Andrews – Featured Soloist: Trombone Julian Gosin – Trumpet Roger Lewis – Saxophone Chauncey Yearwood – Percussion Gabe Medd – Trumpet Evan Margulies – Percussion Nora Nalepka – Tuba Morgan Price – Saxophone & Clarinet
Sound Design / Mix – Eleven Jeff Payne – Mix / Sound Design Jordan Meltzer – Mix / Sound Design Andrew Smith – Assistant Mixer Marco Tornillo – Assistant Mixer Melissa Elston – Executive Producer
Color – a52 color Gregory Reese – Colorist Jenny Bright – Producer Thatcher Peterson – Executive Producer
Original Song Composition – "Everything I Do Gohn Be Funky (From Now On)" Allen Toussaint – Composer Blue Note Records – Master Use "Trombone Shorty appears courtesy of Blue Note Records"
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More