“Welcome to the extraordinary!” Spoken by veteran actor Bruce Campbell (“Evil Dead,” “Burn Notice”), these words are the tagline in a trailer promoting Travel Channel’s reboot of iconic series, “Ripley’s Believe It or Not!” The launch campaign, conceptualized and produced by 2C Creative, is powered by jaw-dropping visuals that encapsulate what it means to push the limits.
With 10 all-new, one-hour episodes hosted by Campbell, “Ripley's Believe It or Not!” will showcase the most astonishing, real and one-of-a-kind stories. The series, premiering Sunday, June 9 at 9p ET/PT, celebrates the extraordinary, death defying, odd and unusual synonymous with the brand launched by Robert L. Ripley 100 years ago.
For this campaign (including launch trailers & a full graphic toolkit), 2C shot in the famed Ripley’s warehouse, which inspired the choice of accompanying clips.
SPW CreditsTravel Channel
Group SVP Marketing: Doug Seybert
VP Brand Creative: Trish Johns Scanlon
Creative Director On-Air Promotion: Erin Higgins
Director of Production, Ops: Christine O’Donnell
Production Coordinator: Stephanie Czajkowski
Design Director: Christopher Doyle
2C
President/Owner: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Creative Director: Ben Frank
Director: Brian Eloe
Director of Photography: Chuck Ozeas
Design Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Lead Editor: Chris Volz
Assistant Editor: Kelly Lanman
Technical Operations Manager: Christian Santangelo
Designer: Aaron Magee
Motion Graphics Artist: Dmitri Zavyazkin
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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