A beautiful piece of new work from Slash Dynamic director Laurence Dunmore, shot in the Czech republic and Portugal for Slovenská Sporiteľňa. In Laurence’s own words, “The film is the story of a young man realizing he can’t follow the path his father pushed him into. He chooses the ‘Road not Taken’ and finds his inspiration from passions, a love for life, his family and his home manifesting in a life experience defining his choice to begin a new and relevant business back home. I was inspired, as I often am, by the Robert Frost poem, 'The Road Not Taken' and in particular the lines: 'Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.’”
SPW CreditsClient: Slovenská sporiteľňa
Agency: ZARAGUZA
ECD: Ondrej Kořínek
Production: Bistro Films
Director: Laurence Dunmore
Exec prods: Pavel Prejda and Jirka Ptáček
Producer: Lucie Pelantova
DP: Štěpán Kučera
Edit: Marek Kralovsky
Post: UPP Prague
Contact Name
Tanya Cohen
Contact Phone3106149278
Contact via emailBoma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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