A beautiful piece of new work from Slash Dynamic director Laurence Dunmore, shot in the Czech republic and Portugal for Slovenská Sporiteľňa. In Laurence’s own words, “The film is the story of a young man realizing he can’t follow the path his father pushed him into. He chooses the ‘Road not Taken’ and finds his inspiration from passions, a love for life, his family and his home manifesting in a life experience defining his choice to begin a new and relevant business back home. I was inspired, as I often am, by the Robert Frost poem, 'The Road Not Taken' and in particular the lines: 'Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference.’”
Client: Slovenská sporiteľňa
Agency: ZARAGUZA
ECD: Ondrej Kořínek
Production: Bistro Films
Director: Laurence Dunmore
Exec prods: Pavel Prejda and Jirka Ptáček
Producer: Lucie Pelantova
DP: Štěpán Kučera
Edit: Marek Kralovsky
Post: UPP Prague
Contact Name
Tanya Cohen
Contact Phone3106149278
Contact via emailThe Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More