Big Block Live and its directorial team Josh + Vince brought the good energy, their close ties to the artistic community and their signature brand of humor to the new Greenpeace campaign #Click Clean by The VIA Agency.
Read more here: Big Block Live Clicks With Greenpeace
SPW CreditsCampaign: Greenpeace #ClickClean
Client: Greenpeace
Media Director: Molly Dorozenski
Media Officer: Dave Pomerantz
Online Content Producer: Cassady Sharp
Senior Video Producer: Melissa Thompson
Agency: The Via Agency
Executive Producer: Mary Hanifin
Account Supervisor: Liz McLellan
Creative Director: Steve Street
Associate Creative Director: Bobby Pfeiffenberger
Senior Copy Writer: Kristen Kriisa
Production Company: Big Block Live
Director: Josh Ruben
Director/DP: Vince Peone
Managing Director: Kenny Solomon
Executive Producer: Mary Crosse
Head of Production: Corwin Carroll
Producer: Anthony McDermond
Production Manager: Lizzy Mazer
Production Designer: Lori Nix
Production Designer Assistant: Kathleen Gerber
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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