Decon and director Daniel Garcia delivers the first episode of "The Retro Shop" starring Shaquile O'Neal for REEBOK CLASSIC. A web-series, in a barber shop, starring laced legned Shaq. Doesn't get more classic than that. All for the launch of the all-new classic Shaq Attaq retro sneaker on 2.14.14.
Client: Reebok Classic
Production Co: Decon
Director: Daniel Garcia
Partner/EP: Alma Geddy-Romero
Partner/EP: Misha Louy
AD: Markus Clarke
Line Producer: Ryan Creighton
DP: Zak Mulligan
Editorial Company: Decon
Editor: Micah Scarpelli
Post Producer: Cynthia Angel
Music Company: Decon
Composer: Noah Rubin
Talent – Shaq, Shawn Kemp, Lil Duval
Open Swim’s Director/Editor Bradley Ross Collaborates On Latest Campaign for StriVectin
Director/Editor Bradley Ross brings StriVectin’s legacy of clinically proven, scientifically formulated skincare to life in the brand’s latest campaign. In addition to directing the campaign, Ross oversaw the editing process through Open Swim’s post-production division, further highlighting StriVectin as a leader in skincare solutions for aging and changing skin. Ross also called on Open Swim’s newly signed Director/Photographer Karen Haberberg for on-set photography and drone footage.
“It’s always fun to work on projects affiliated with products we like and believe in,” says Executive Producer Amyliz Pera. “On this shoot, we were able to garner footage for the StriVectin archive across multiple products and for multiple purposes. Testimonials, b-roll, social capture, stills, follow-up interviews – we had it covered. Karen Haberberg was such a delightful addition to our team. The Open Swim model, in which Directors and team members collaborate, continues to serve us and our clients well.
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