Arcade Editors Jeff Ferruzzo and Dave Anderson have teamed up on a new commercial campaign for Realtor.com via ad agency Pereira & O’Dell/New York. Featuring celebrity Elizabeth Banks, the humorous new spots detail homebuyers dreaming of their favorite features with Realtor.com making their dreams come true. The extensive campaign includes spots for broadcast, online and social media; the commercials for air broke nationwide last week.
Agency: Pereira & O’Dell/NY ECD: Dave Arnold Creative Directors: Jake Dubs, Sara Worthington Copywriter: Michelle Lamont Art Director: Alex Parodi Head of Content Production: Tennille Teague Producer: Gabriela Tamariz
Production Company: Dummy Director: Harold Einstein EP: Eric Liney
Editorial Company: Arcade Edit Editor: Jeff Ferruzzo Editor: Dave Anderson Editor: Ali Mao Assistant Editor: Laurel Smoliar Managing Partner/EP: Sila Soyer Senior Producer: Gavin Carroll
Postproduction Company: The Mill Colorist: Gregory Reese
Audio Postproduction Company: Heard City Mixers: Philip Loeb, Evan Mangiamele
Broadcast Spots: Editor Jeff Ferruzzo: “Dining Room,” “Extra Room” Editor Dave Anderson: “Bathroom,” “Closet,” “Deck,”
Online Spots: Editor Jeff Ferruzzo: “Pizza,” “Spidershark” Editor Dave Anderson: “Bunny,” “Pony,” “T-Rex,” “That Guy” Editor Ali Mao: “Childhood Dog,” “Childhood Crush”
Social Content Spots: Editor Dave Anderson: “Go To Sleep,” “Humblebrag,” “Milk,” “Sheep,” “Wake Up,” “Watch,” “Wheel,”
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
