A dancing dad realizes his family Zoom meeting is still in progress, in this ad from Realtor.com. Created via Huge, Inc, and directed by Brandon Bray of Contagious, the campaign shows how people are being their realest selves at home. The spots were shot while Bray and his family were quarantining at home in Maryland, and feature the director's family, and the director himself as the dad.
SPW CreditsClient: Move, Inc. (Realtor.Com)
Spots Title(s): “Friday”, “Commute”, “Real You - Dance Interrupted”
First Air Date: May 21, 2020
Agency/Location: Huge, Inc - NY | Global Executive Creative Director: Fede Garcia, Creative Director: Vidhi Shah, Senior Visual Designer: Nancy Nystrom, Senior Copywriter: Zack McKinney, Head of Production: Kim Cortese, Senior Producer: Arielle Solc, Director, Business Affairs: Cindy Hoffman, Group Engagement Director: Jess Buckley, Senior Project Manager: Ana Escobedo
Production Company/Location: Contagious – Los Angeles, CA | Director: Brandon Bray, DP: Brandon Bray, EP(s): Natalie Sakai, Producer: Hannah Rome, Production Coordinators: Ian Abell, Francesca Pistorio, Editor: Brandon Bray, Post Producer: Hannah Rome, VFX/Finishing: Artjail, EP: John Skeffington, Flame Lead: Christoph Schröer, Colorist: Clinton Homuth, Color Assistant: Kevin Wu, Color Producer: Alison Maxwell
Music Company: duotone audio group | Executive Producer: Ross Hopman, Producer: Gio Lobato
Audio Post Production: duotone audio post Sound Designer/Mixer: Juan Aboites, Executive Producer, Audio Post: Greg Tiefenbrun
Shoot Location: Hyattsville, MD
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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