This spot from the new "87 Tools" PSA campaign depicts the gruesome aftermath of regular smokeless tobacco use, and the powerful surgical tools required to remove mouth and jaw cancers. From creative studio Versus and agency FCB New York, the digital campaign is rolling out now on behalf of the FDA's The Real Cost initiative.
SPW Credits
Client: The Real Cost
Agency: FCB New York
CCO: Ari Halper; EVP, Executive Creative Director: Gary Resch, Art Director: Justin Batten, Account Director: Carol Callahan, Account Executive: Jonathan Skewes, Head of Production: Adam Isidore, Executive Integrated Producer: Estela Duce, Senior Integrated Producer: Henna Kathiya, Business Manager: Janice Katz
Production & Post: Versus
Director / Creative Director: Justin Barnes, Director of Photography / Co-Director: Michael Somoroff, Executive Producer: Rob Meyers, Line Producer: Rob Mackler, Post Producer: Tom Colabraro, Editor: Morgan Mitchell, Art Director / Designer: Manny Palad, Animator: Ronn Lueng
Audio: Antfood
Color: Nice Shoes
ScreenWork Categories:Commercial
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Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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