This spot from the new "87 Tools" PSA campaign depicts the gruesome aftermath of regular smokeless tobacco use, and the powerful surgical tools required to remove mouth and jaw cancers. From creative studio Versus and agency FCB New York, the digital campaign is rolling out now on behalf of the FDA's The Real Cost initiative.
Client: The Real Cost
Agency: FCB New York
CCO: Ari Halper; EVP, Executive Creative Director: Gary Resch, Art Director: Justin Batten, Account Director: Carol Callahan, Account Executive: Jonathan Skewes, Head of Production: Adam Isidore, Executive Integrated Producer: Estela Duce, Senior Integrated Producer: Henna Kathiya, Business Manager: Janice Katz
Production & Post: Versus
Director / Creative Director: Justin Barnes, Director of Photography / Co-Director: Michael Somoroff, Executive Producer: Rob Meyers, Line Producer: Rob Mackler, Post Producer: Tom Colabraro, Editor: Morgan Mitchell, Art Director / Designer: Manny Palad, Animator: Ronn Lueng
Audio: Antfood
Color: Nice Shoes
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More