Richards/Lerma tapped PrimalScream Music & Sound as part of the key creative team on a the recent campaign for RAM featuring real RAM owners whose trucks are integral to their lives. For PrimalScream Music, which recently launched in Austin, the project provided the opportunity to draw upon impressive talent from the region including musicians Alex Marrero, Michael Ramos and Jake Owen who were recorded in Austin by Nicole Dionne and PrimalScream Music composers Stuart Brawley and Billy West. The music was styled as a pitch perfect match to the real people vignettes directed by Directorz’ Jeff Bednarz.
SPW CreditsClient: RAM Trucks. Advertising Agency: Richards/Lerma; Chief Creative Officer: Stan Richards; Creative Director: Alex Campo; Art Director: Christian Sendra; Copywriter: Alex Campo; Executive Producer: Gabriel Silva; Agency Producer: Gabriel Silva; Director of Broadcast: Greg Gibson. Production Company: Directorz; Director: Jeff Bednarz; Director of Photography: Mark Thomas; Executive Producer: John Gilliland. Music Company: Primal Scream Music; Creative Director: Nicole Dionne. Postproduction Company: 3008 Editorial; Sound Design: Matt Cimino @ 3008 Editorial; Visual Effects: Mark Sullivan @ 3008 Editorial. Telecine: Ntropic; Colorist: Marshall Plante.
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