Radioaktivefilm wish to thank the APA, ACIP and their members, as well as the numerous individuals who provided support to the Ukrainian production community in so many ways.
To mark the one-year anniversary of the war in Ukraine, the Disasters Emergency Committee (DEC) has released a film featuring Ukrainians still living in their country reciting the lyrics to the song of hope “You’ll Never Walk Alone.”
Since Feb. 24, 2022, its Ukraine Humanitarian Appeal has been one of the biggest in its 60-year history, raising $496.75 million (414 million pounds).
Titled “Never Alone,” the 1-minute film from creative agency Don’t Panic and production firm Stink Films was shot over three days in February working with production company Radioaktive to source real-life locations. It features a cast and crew of Ukrainians who have chosen to remain in the country, showing their strength and determination amid the devastation of war.
Donate www.dec.org.uk/ukraine
SPW CreditsDEC 'Never Alone' | Agency: Don't Panic | Production Company: Stink Films, Directors: Rick Dodds & Leo Maguire | Production Service: Radtioaktive Film
Contact NameJane White
Contact Phone+44(0)7831544274
Contact via emailPropel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More