Rachele Royale's latest music video, directed by leading prime time director TJ Scott "Different Now" talks about a relationship that has been over for some time, yet the fire between the two people will always remain. However, this time around, the feelings have transformed into a kind of love/hate heart break … love is not enough !
In the song there is a line "but I think I'm ready now to lie again" .. she is saying I'm ready to be in denial/ lie to myself, just to have a night of bliss with the one she can't have.
SPW CreditsRecording artist: Rachele Royale
Actor: Bo Roberts
Director: TJ Scott
Cinematographer: Dennys Ilic
Editor: Bert Kish
Production Manager: Juliette Beavan
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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