Boutique commercial production company Native Content was recently tapped by Rocket Mortgage’s in-house creative team to collaborate on the brand’s new 4-spot “More Than a House” campaign. Directed by Native’s Sorrel Brae, the spots humorously blend the real world with fantasy worlds to show the inner dreams of new homeowners.
SPW Credits
Client: Quicken Loans
ECD: Michael Corbeille
CMO: Casey Hurbis
ACD: Heath Stauffer
Creative Strategist: Sean Pavleshyn
Producer: Julie Etheridge
Sr. Director of Brand Marketing: Michael Martin
Sr. Business Affairs Manager: Kim Lehman
Campaign Manager: Amanda Kent
Production Consultant: Michael Tillman
Production Company: Native Content
Director: Sorrel Brae
DP: Masanobu Takayanagi / Rob Hauer
EP: Tomer DeVito
EP: Sean Blair
Producer: Mark Walejko & Julie Lee
Production Manager: Blake DeRoss
Commercial Coordinator: Rob Burnett
1st AD: Custis Smith
2nd AD: Franny Stafford
Production Designer: Eric Archer
Editorial: Nomad Editing Co.
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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