The humor behind a new :60 spot for Qualcomm, “Prequel,” called for a very special song to make it work: Custom-made music and lyrics were a must, yet it still had to feel familiar. Agency Ogilvy & Mather turned to music house PULL and composer Mitch Davis to make it possible.
In “Prequel,” a magical dragon soars above a major metropolis – but instead of breathing fire, he uses his powers to make people’s lives better. As he enhances a graffiti artist’s work, lifts a city bus over rush hour traffic and more, a breezy song evocative of a ‘50’s girl group elevates it all with the lyrics: “I've got a recipe/To make you smile at me/My mama passed it down to me as a child/I think I'll do a little cookin' tonight/With a little bit of magic/A little bit of dreamin'/A little bit of foolin' around.”
