Purpose Haze Featuring: Ramon Soto
NYF and Scott Goodson, CEO of StrawberryFrog, the global authority in activating purpose, have partnered on a new content series, “Purpose Haze,” a show that cuts through the fog of Purpose. As series host, Scott Goodson sits down with some of the industry’s most admired marketing leaders who are at the forefront of purpose-driven companies, and through in-depth interviews they de-fog purpose. In the premiere episode of “Purpose Haze” Scott interviews Ramon Soto, SVP, Chief Marketing and Communications Officer at Northwell Health, the largest and most highly regarded Healthcare Provider System in New York.
SPW CreditsJon Fatigate - Director/Editor
Scott Rose - Producer
Kim Casamento - Set Photographer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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