Digital campaign for Pure Leaf Blackberry Iced Tea and Pure Leaf Zero Sugar Sweet Tea by The Garage.
CreditsClient: Pure Leaf Agency: adam&eveDDB NY Creative Director: Joel Francke Art Director: Din Terpuni Art Director: Bella Hardt Copywriter: Alec Samuelson Copywriter: Lindsay McParlane Producer: Maya McGauley Account Director: Ilana Kaye Account Supervisor: Dani Piro Account Executive: Caroline Keese Production Company: The Garage Director: Steve Giralt Director of Photography: Tristan Sheridan Executive Producer: John Hollingsworth SPFX / Rigging Lead: Matt Huber Motion Control Supervisor: Dan Gottesman Motion Control Producer: Tara Donnelly Post Production: The Garage Editor: Kate Owen VFX Supervisor: Eric Alba VFX Producer: John Hollingsworth, Susana Zavala Conform Artist: Nam Tran Sound Design/Sound Mix/VO Record/Radio Spots: Mr Bronx Audio Sound Designer & Mixer: Eric Hoffman Music: The Hogan Color: Rare Medium Colorist: Stephanie Park
Propel featuring Michael B. Jordan
Invisible North (IN) proudly unveiled a pioneering 2024 360 campaign for Propel, starring Michael B. Jordan. Last year, Propel announced Michael as their new brand partner, with a shared mission of bringing communities together through movement. In year one, IN partnered with Propel and Michael (alongside NOUN and Acceleration Community of Companies) to launch the Propel Your City Project (PYCP) - an initiative to drive fitness access by investing in local communities.
To launch the project, a hero film was created to share the ‘why’ behind PYCP and feature one of the partner organizations, WalkGood LA. Following the launch, they partnered with organizations in Atlanta, Detroit, Houston, and LA to expand programming in bespoke ways to address local needs and make the most impact. Year one was a huge success - providing over 160 free fitness classes for exercisers nationwide and seeing a positive impact on the local organizations, including supporting WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard. Building off of the success of 2023, IN worked with Propel and Michael’s team, to lean into the power of community to create a brand anthemic spot. This year’s TVC showcases Propel’s shared mission with Michael to help exercisers reach their goals with the help of their community. As their research confirmed, for many exercisers, going on their fitness journey alone can be difficult, which is why the spot captures the energy and motivation that comes from moving together. It also highlights how Propel plays a role in fueling your fitness journey, with Michael speaking to the power of having a community that pushes you toward your goals.
The 30-second spot is currently airing on all... Read More