Andrea Jade Colomb and Slash Dynamic partner with Phenomenon Agency in Los Angeles for the latest campaign for American Express, which proves that more is always better. This adorable campaign features two things which so many feel overjoyed with love for taking care of: puppies and house plants!
Client: American Express
Maribeth Crane – Director of Acquisition & Loyalty Marketing
Natasjha Blain: Marketing Manager of Global Brand Management
Agency: Phenomenon
Gabe Miller – Head of Creative
Spencer Cook – Creative Director
Miguel Mayan – Associate Creative Director
Caroline Tan – Sr. Copywriter
Kali Cushing – Brand Lead
Abby Harris – Brand Manager
Nolan Rosemond – Sr. Agency Producer
Production Company: Slash Dynamic
Andrea Jade Colomb – Director
Tanya Cohen – EP/Managing Director
Caitlin Cohen – Producer
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More