Like their ancestors on the British Isle of Jersey, every cow at Promised Land Dairy has a name. So begin the spots in the new campaign for Promised Land, edited by Lucky Post’s Logan Hefflefinger and directed by Greg Bell for agency Publicis. Blending writerly witticisms delivered in a droll British accent and charming, playful footage of Francine, Agatha, Roxy, Gladys, and Mildred, each commercial introduces viewers to the cows of Promised Land Dairy. Cows that – like us – are predisposed to can be “diva-ish,” gossip, love exercise, have dietary restrictions, and enjoy rocking out. All of these personalities are appreciated as these extraordinary cows also produce extraordinary milk.
SPW Credits
Agency: Publicis Hawkeye
CD: Justin Wright; Allan Manaysay
AD: Brian Dedering
CW: Tim Bunker; Allan Manaysay
Producer: Chelle McDonald
Director: Greg Bell
Post: Lucky Post
Editor: Logan Hefflefinger
Asst Editor: Juan Vargas
Sound: Scottie Richardson
Color: Neil Anderson
VFX: Seth Olson
Finish: Tim Nagle and Michael Jensen
ScreenWork Categories:Commercial
Discipline:Film Editing
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