In this new campaign for Crest, a dentist and a researcher offer valuable advice on how to prevent gum disease. The spots promote Crest Pro-Health Clinical Gum Protection Toothpaste, which can help reverse gingivitis in just four weeks. This spot features a real-life Chicago dentist who tells how the product can help “build the foundation of a healthy smile.” Her remarks wrap around shots of her examining a patient and that same patient relaxing with her son in a park. The second spot offers a similar scenario with a researcher presenting the science behind the product.
SPW Credits
Title: Dentist, Researcher; Client: Procter & Gamble (Crest); Agency: Burrell Communications, Chicago. Production: STORY, Chicago. Mark Androw and Cliff Grant, executive producers; John Komnenich, director; Mary Langenfield, head of production.
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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