In this new campaign for Crest, a dentist and a researcher offer valuable advice on how to prevent gum disease. The spots promote Crest Pro-Health Clinical Gum Protection Toothpaste, which can help reverse gingivitis in just four weeks. This spot features a real-life Chicago dentist who tells how the product can help “build the foundation of a healthy smile.” Her remarks wrap around shots of her examining a patient and that same patient relaxing with her son in a park. The second spot offers a similar scenario with a researcher presenting the science behind the product.
SPW CreditsTitle: Dentist, Researcher; Client: Procter & Gamble (Crest); Agency: Burrell Communications, Chicago. Production: STORY, Chicago. Mark Androw and Cliff Grant, executive producers; John Komnenich, director; Mary Langenfield, head of production.
