To set the stage and establish the tone for POWER, the hard-hitting new drama from Starz, the show's creators encouraged Leviathan to hold nothing back when designing the show's main titles. "Big Rich Town," the new track from executive producer 50 Cent, accompanies the lush, black-and-white visuals , which leverage a split-screen mirror effect to hint at the story's duality. High-contrast cinematography draws viewers into New York City, symbols of wealth and crime and close-up visions of boldness and flawless beauty.
SPW Credits
Starz – Power
David Knoller – Executive Producer, Courtney Kemp Agboh – Executive Producer, Cindy Kerber – Co-Producer
Leviathan
Matt Daly – Chief Scientist, Jason White – Executive Creative Director, Chad Hutson – Executive Producer, Bradon Webb – Creative Director, Stephen Fuller – Co-Director, Adam Santelli – Director of Photography, Ellen Schopler – Producer, Michelle Breger – Line Producer, Larry Lundy – Art Department & Props, Mike LaHood – Editor, Chris Beers – 2D Animation, color correction & composite, David Brodeur – 2D Design & Animation, Gareth Fewel – 2D Design
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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