KRC Director Abraham Roofeh captures the spirit of Broadway musicals with a contemporary twist for Postmodern Jukebox’s reinterpretation of Journey’s iconic hit, “Don’t Stop Believin’.” Produced by Robert Kennedy, the piece is a nod to the band’s tradition of locked-off, one take videos, and moves from static to dynamic in a stylishly playful, choreographed journey.
SPW Credits
Singers (in order of appearance): Sara Niemietz, Rayvon Owen, Thia, Megia, Blake Lewis. Tap dancers: Caley & Kelsey
Swing dancers: Minn Vo & The Hollywood Hotshots
Arrangement by Scott Bradlee
Production company: KRC
Director/Editor: Abraham Roofeh
Producer: Robert Kennedy
Director of Photography: Clint Byrne
AD: Keith Terrell
Assistant Camera: William Dauel
Production Manager: Matt Telford
DIT: Braverijah Gregg
Gaffers: Malcolm Bryce, Josh Markvan
Production Designer: John Richoux
Art Director: Leah Bychurch
Props: Yzaura Vanegas
Make up: Johanna Marquez
Production Assistants: Sebastian Gallaso, Matt Kiddie, Deedee Deschanel, Mark Shultz
VFX: James Pina
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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