Produced by ADDigital Productions, directed by Sam Ciaramitaro, and created via Cramer-Krasselt, “Forever Amazing" turns on the notion that few things are as amazing the hundredth time as they were the first time. Taking a Porsche for a spin is one of those things. The 1:11 piece features real drivers and passengers; their excitement is genuine, and it is impossible to know who has been in a Porsche before and who has not. Shot at the new Porsche Experience Center in Atlanta, it the first time a film crew has had access to the track. This is one of three back-to-back docu-style branding projects delivered for the carmaker. Of the collaboration with ADDigital, producer Robyn Boardman said: “The relationship is so good and it’s so enjoyable, and we’re producing great stuff, why wouldn’t you want to work together?”
Agency: Cramer-Krasselt / Chicago
Chief Creative Officer: Marshall Ross
VP, Creative Director: Bill Dow
Creative Director: Rick Standley
Producer: Robyn Boardman
Production Company: ADDigital Productions / New York
Executive Producers: Tom Mooney, Dan Klein
Director: Sam Ciaramitaro
DP: Anthony Arendt
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More