Popeyes wanted their brand ambassador Annie to have three times the impact in their latest campaign "Louisiana Trios." How do you turn one spokesperson into three? GSD&M's Mike Blair wrote the “Louisiana Trios” campaign to feature Annie (brilliantly played by Deidrie Henry) interacting side by side with two other Annies as they announce the latest offerings. Brian Buongiorno, Tone Visuals, Inc., went on set in New Orleans to help triplicate Annie. Mike wanted the scene to look seamless and natural, so Buongiorno advised against the traditional use of green-screen as separate passes in favor of shooting Annie with two stand-in actors. This live interaction between three people enabled Deidrie to play off the other two Annies more realistically and maintain the correct eye line during the entire take. Brian utilized his experience as a VFX artist to collaborate with director Rocky Powell of RockHouse Films.
SPW CreditsAgency: GSD&M:
Mike Blair, Copywriter: Erika McKay, Producer; Larry Walters, Art Director
Production Co: RockHouse Films
Rocky Powell , Director; Sharon Reinschmiedt, Executive Producer; Steve Corie, Director of Photography
Post: Tone Visuals
Brian Buongiorno, Color and Finishing artist; Lauren (Haggard) Alvarez, Executive Producer
Editorial: Carve Editorial
Gavin Tatro, Editor; Diane Porterfield, Producer
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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