At Pond5, we’re committed to finding new ways to generate revenue for our contributors with a consistently artist-friendly approach. With that in mind, we recently launched our Global Partner Program — an exciting initiative to distribute our artists’ work to hand-selected resellers and new high-volume customers around the world.
We’re now thrilled to announce that the first of these partners is Adobe, the industry-leader in creative desktop and mobile apps. Starting today, a selection of video clips from the Pond5 collection will be available through Adobe Stock, making our artists’ work available to a whole new market of video-production and editing professionals at a premium price.
The selection of Pond5 media available through Adobe will potentially expand to include millions of video assets, allowing our artists to reach exponentially more potential buyers than ever before. Of course, as always, Pond5 artists will continue to receive 50 percent of all revenue Pond5 generates from this collaboration.
As with other recent initiatives, this program is a continuation of our commitment to putting our artists first — and we’re just getting started. As the Pond5 collection grows on Adobe Stock, we’ll also be launching with more international partners, creating more revenue-generating opportunities for our contributors with every step.
SPW CreditsProduced by Pond5
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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