Call center workers dispense advice on moving, storage and some of life’s most ticklish problems in a clever new campaign directed by STORY’s Jeff France for PODS and The Richards Group.
Each of four new spots features a telephone exchange between a PODS call center rep and a potential customer. In Don’t Like, a man describes a litany of things he dreads about an upcoming move, including “housework,” “feeling rushed,” “people pestering me,” and “talking.” The friendly PODS agent responds with advice on how the company can help him avoid these problems. She’s momentarily speechless, however, when he says the job for which he’s relocating is “marriage counselor.”
SPW Credits
Client: PODS
Agency: The Richards Group, Dallas. Jeff Hopfer, art director; David Eastman, writer; Bridget Fontenot and Dan Calhoun, producer; Derek Darst, brand management; Sara Sax, business manager.
Production: STORY. Jeff France, director; Mark Androw and Cliff Grant, executive producers; Merilee Newman, producer; David Watson, production manager; Erik Martin, production coordinator.
Edit: Charlie Uniform Tango, Dallas. Justin Wilson editor; Jeff Elmore, producer; Rodney Demeglio, assistant editor.
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
