For P!nk's song "Just Like Fire," the signature song for Disney's new film Alice Through The Looking Glass, director Dave Meyers of Zanmi Films and Strange Invention's VFX Supervisor Todd Sarsfield teamed with Nice Shoes to bring the singer through the looking glass and on a fantastical journey as Alice. Nice Shoes Creative Studio was instrumental in realizing an impressive, surreal scene in which Pink interacts with eighteen different versions of herself that have taken on the roles of the warring black and white factions of a life-sized chessboard. The studio's Color & Finishing team graded and retouched the entire piece, further aiding Meyers and Pink in reflecting a parallel version of Alice's world through the singer's point of view.
Director: Dave Meyers
Producer: Knoko Chapple
VFX Supervisor: Todd Sarsfield
VFX & Post: Nice Shoes
Executive Producer, VFX: Angela Bowen
Producer, VFX: Daniel Berman
Assistant Producer, VFX: Laura Noonan
Executive Producer, Color & Finishing Tara Holmes
Producer, Color & Finishing: Jason Farber
Director of CG: Steve Parish
Lead Compositors: Nick Crist, Joanne Ungar
Lead Beauty Artist: Jason Farber
Matte Painter: Will Robertson
Lead TD: Benjamin Jones
Colorist: Gene Curley
Compositors: Todd Gutridge, Yoshiko Hirata, Steve Koenig, Kevan Lee, Boaz Livny, Vincent Roma, Rich Schreck, John Shea, Mark Wilhelm, Adrian Winter
Flame Assistant: Jeff Kyle
Rotoscoping: Boaz Livny, Bot FX, Dext FX
Tracking: Bogdan Mihajlovic
CG Artists: Yongji Chen, Ivan Pribicevic, Yandong Dino Qiu
"Just Like Fire," written by Pink, Max Martin, Shellback and Oscar Holter
Performed by P!nk
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More