A flawlessly attired businessman confronts an “international snack committee” over the contents of a snack food in a new spot for international food brand Chipita directed by Peter Dietrich. The smiling don confidently assures the committee chairman that his self-named product, Pizzeti, does indeed include real tomatoes and cheese, and ominously adds that the last man who questioned his integrity is “now learning to hit a hammer with his other hand.”
Peter Dietrich, who directs U.S. projects for A Common Thread, brings a sly sense of humor and sparkling production value to the piece. In fact, the spot has the look of a studio crime drama from the 1940s.
