Created via Pereira O’Dell, directed by Ritesh Gupta of Search & Destroy, and edited by Union's Karen Kourtessis, “Welcome Home” tells the story of childhood sweethearts Trevor and Brittany, who have managed raising their young son, Cohen, while living on a military base with Trevor often deployed far from home. As Trevor prepares to retire from the service, the couple faces a new set of challenges in returning to civilian life. Enter Pillsbury: in partnership with Operation Homefront, the brand helps by purchasing a home for veteran families to call their own while they transition out of the military.
Title: Operation Homefront Welcome Home LF
Client: Pillsbury
Agency: Pereira O’Dell
ECD: Nick Sonderup CD: Jake Dubs, CD: Rachel McElrath, Art Director: Connor Witt, Copywriter: Will Martin, Producer: Anthony Ramirez
Production Company: Search & Destroy
Director: Ritesh Gupta, EP: Todd Morris
Editorial: Union NY
Editor: Karen Kourtessis, AE: Ben White, Senior Producer: Susan Motamed, EP: Melissa Lubin, Managing Director/Partner: Caryn MacLean, Colorist: Steve Picano
Music: Beacon Street Studios
Mix: Matt Hauser, Twelve Eight Sound
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More