Directed by Rocio Crudo (represented in the US by Easy Mondays) and created via DEPT, Philips โLumeaโ IPL rips the metaphorical band-aid (and the literal follicles) off the hair removal process. Women (and some men) are shown struggling with the task of removing hair from faces, armpits, bellies, legs – and elsewhere – juxtaposing that nightmare with the gentle light of Lumea.
SPW CreditsClient: Philips Minesh Parbat, Darden Longenecker, Diana Kraa Spot Title: โLumeaโ | Airdate: November 30, 2022 Agency: DEPT Creative: Rita Kucinskaite, Creative: Guylou Werner, Account Manager: Bart Sweere Production: Wenneker/Amsterdam Director: Rocio Crudo (represented in the US by Easy Mondays) Executive Producer: Robert Verberme, DOP: Juan Maglione, Producer: Robin Mak
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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