Directed by Rocio Crudo (represented in the US by Easy Mondays) and created via DEPT, Philips โLumeaโ IPL rips the metaphorical band-aid (and the literal follicles) off the hair removal process. Women (and some men) are shown struggling with the task of removing hair from faces, armpits, bellies, legs – and elsewhere – juxtaposing that nightmare with the gentle light of Lumea.
SPW Credits
Client: Philips
Minesh Parbat, Darden Longenecker, Diana Kraa
Spot Title: โLumeaโ | Airdate: November 30, 2022
Agency: DEPT
Creative: Rita Kucinskaite, Creative: Guylou Werner, Account Manager: Bart Sweere
Production: Wenneker/Amsterdam
Director: Rocio Crudo (represented in the US by Easy Mondays)
Executive Producer: Robert Verberme, DOP: Juan Maglione, Producer: Robin Mak
ScreenWork Categories:Commercial
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
MySHOOT Profiles
Add A Comment