To help Pfister faucets drive share of voice and increase market share, indie agency SCS launched a brand campaign that would punch above its weight and carve out a unique space for a strong win in the highly competitive home improvement space. Through the brand roadmap planning process, consumer research, and the in-market performance of previous product campaigns, SCS distilled key learnings and core consumer insights to focus the brand around a positioning that would connect Pfister quality and value to a portfolio of styles as unique as any customer considering a kitchen or bath refresh.
SPW Credits
Client: Pfister
Chief Marketing Officer: Keith Brandon Senior Director, Marketing: Brad Callahan Brand Manager: Danyel Tiefenbacher Senior Channel Marketing Manager: Jason Waldman Associate Brand Manager: Steven Bobrofsky
Agency: SCS
Founder & CEO: James Schiefer President & Chief Strategy Officer: Jeff Roach Chief Creative Officer: John Zegowitz VP Marketing / Account Manager: Kirsten Wright VP Media / Media Strategy: Andre Torrente Executive Producer: Catherine Gudvangen Director: Steven Leone
Production Company: In & Out Shoots, Miami FL
Sr Resource & Project Manager: Lauren Harvey Sr Art Director: Vu Dang Art Director: Tim Auerbach Copywriter: Matt League Editor: Michael Burgos for In & Out Shoots VFX: Albert Lam
ScreenWork Categories:Commercial
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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