Luxury clothing brand Peter Cohen has launched its 2022 winter campaign, directed by Katharina Baron. The campaign marks the second collaboration between Baron and Peter Cohen, with the first featuring the brand’s pre-fall 2022 campaign. Over the course of his illustrious 30-year career, the Zimbabwe-born Cohen has dressed the likes of celebrities including Oprah, Barbra Streisand, and Sharon Stone. This latest piece plays on the concept of the models as moving art – a nod to Cohen’s foray into the art world with the opening of his new SEIS Gallery in downtown Los Angeles. Shot on location at the gallery, against the backdrop of artist Peter Lodato’s exhibition, the models don outfits from Cohen’s 2022 Winter Line.
SPW CreditsAgency: House of Baron
Production: Durable Goods
Director: Katharina Baron
DP & Music: Joseph Seif
Assistant: Chris Behroozian
Editor: Eric Tosstorff
Makeup & Hair: Cynthia Angelina
Models: India Grace and Kat James
Location: SEIS Gallery
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
[video width="3840" height="1608"... Read More