Luxury clothing brand Peter Cohen has launched its 2022 winter campaign, directed by Katharina Baron. The campaign marks the second collaboration between Baron and Peter Cohen, with the first featuring the brand’s pre-fall 2022 campaign. Over the course of his illustrious 30-year career, the Zimbabwe-born Cohen has dressed the likes of celebrities including Oprah, Barbra Streisand, and Sharon Stone. This latest piece plays on the concept of the models as moving art – a nod to Cohen’s foray into the art world with the opening of his new SEIS Gallery in downtown Los Angeles. Shot on location at the gallery, against the backdrop of artist Peter Lodato’s exhibition, the models don outfits from Cohen’s 2022 Winter Line.
Agency: House of Baron
Production: Durable Goods
Director: Katharina Baron
DP & Music: Joseph Seif
Assistant: Chris Behroozian
Editor: Eric Tosstorff
Makeup & Hair: Cynthia Angelina
Models: India Grace and Kat James
Location: SEIS Gallery
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More