As football fans prep for their game day halftime parties, PETA’s joining the “chicken wars” with “Fight the Bite,” a new Super Bowl commercial depicting chickens fighting back to remind those who would eat them that they’re sentient individuals—not a halftime snack. This spot is produced by LA-based multi-disciplinary studio Golden and directed by Fons Schiedon.
SPW Credits
CLIENT: PETA
SVP of Communications : Lisa Lange
Associate Director : Bruce Wieland
AGENCY : CARL DRAKALSKI
Creative Director : Christian Carl
Creative Director : Dushan Drakalski
PRODUCTION: GOLDEN
Directed by : Fons Schiedon
Managing Director: @matthewdmt
Executive Producer: Pierre Nobile
Producer: Abi Perl
Cinematographer: Joe Picard
Editor: Volkert Besseling
Sound Design / Mix: @soundsred
ScreenWork Categories:Commercial
Discipline:Directing
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