Courtesy of Gentleman Scholar: "Imaginary Friend Society holds a very special place in our hearts because it uses comforting narration and lovable characters to guide kids and families through the challenging world of pediatric cancer treatment. We endeavored to craft a captivating, all-encompassing world that would act as the nexus for a series of animated explanatory videos created by other studios. We designed dozens of characters to embody the distinctive characteristics of their mixed media execution. These characters, who live together in the world of the Imaginary Friend Society, lead viewers through an unfolding narrative that takes them from one expansive stylized environment to another. The characters and mediums blend together seamlessly to create a mesmerizing synthesis of styles. We hope that this world becomes an informative, comforting and interactive tool that will provide some comfort to kids and families dealing with this life-threatening condition."
SPW CreditsSpot Name: "Welcome to the Imaginary Friend Society"
Running Time: 2:46
Main Tools: Autodesk Maya for modeling; The Foundry's Nuke software for compositing; Adobes After Effects for finishing; Redshift for rendering.
Debut Date: Sep. 24, 2017
Client: The Pediatric Brain Tumor Foundation
Agency: RPA
Design and Animation Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Associate Creative Director: Michael Tavarez
CG Supervisor: Tim Hayward
Senior Producer: Tyler Locke
Lead Designer: Hana Eunjin Yean
Designers: Cristina Barna, Ana Chang, Leah Evans, Trish Janovic, Jina Kwon, Christina Liang, John Patrick Rooney
Cel Animator: Danni Fisher-Shin
Model/Texture Artists: Allan Bernardo, Michael Dupree, Jamie Ohara, Yas Koyama, Travis Mangaoang, Chris Russo
Lead Animator: James Lane
3D Animators: Eric Molina, Sarah Wolfe
Lighters: Paul Hargrave, Robin Kim
Hair/Fur: Adnan Hussain
Compositor: Kevin Njoo
Storyboards: Bryan Deloach
Sound Design and Music: Jeremy Turner
Special Thanks for Donations:
Bryan Deloach
Michael Dupree
Blue Pencil Concept
Redshift Rendering Technologies
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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