Paramount+ launched a new promo campaign to tout its live streaming and on-demand soccer coverage, the leading destination for U.S. soccer fans. “Rules of Attraction” takes viewers on a thrilling journey through a day in the life of what fútbol fever looks like with Paramount+. The spot awakens at 6:00 AM, fresh from a dream about lacing up with Liverpool. A fast-paced montage of superstar highlights springs into action, showcasing the global portfolio of league action Paramount+ offers. Shots from home are interspersed, illustrating how fans can stream matches across multiple devices wherever they are – whether in the backyard for a little playtime with the dog, exercising on the treadmill, or gathering with friends. The spot concludes with the tagline, “The World’s Champions Live Here.”
Client: Paramount Plus
EVP, P+ Head of Operations & Chief Marketing Officer: Domenic DiMeglio, SVP, P+ Brand Creative: Terry Minogue, SVP, P+ Design: Matt Hernandez, SVP, P+ Marketing: Tammy Henault, Sr. Creative Director: Evan Harris, Executive Producer: Andrew Rizzi, Sr Campaign Project Manager: Gillian Kuhlman, Campaign Project Manager: Andrew Katz, Senior Art Director: Michael Sutton-Long, VP, Media Strategy & Program Marketing: Claire Gutowski, Director Marketing: Samuel Johnson, Senior Marketing Manager: Claire Miller, Marketing Manager: Richard Wright, Director, Business Operations: Damien Demary, Senior Director, Video Production: Steve Davis, Post Production Supervisor: Marie Watkins
Agency: DEFINITION 6
SVP, Creative Director: Crystal Hall, SVP, Executive Producer: Nicholas Lucin, SVP, Post Production, Sr. Editor: Chris Reinhart, VP, Creative Director: Noah Lerner, VP, Editorial: Anthony J. Cortese, VP, Production: Andrea Allen, VP, Operations: Andy Solomon, Sr. Creative Director: Tim Reilly, Sr. Producer: Christine Scott, VP, Sound: Dan O’Sullivan, Sound Designer, Mixer: Ted Marcus, EP, Sr. Editor: Todd Feuer, Editor: Andrew Malenda, Sr. Art Director: Tomoko Nakamura, Designer, Animator: Nikolay Lyutskanov, Jr. Editor: Ben Lapinig
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More