Carbon animators brought the new cornerstone paper and packaging characters for the national marketing campaign Paper & Packaging – How Life Unfolds® to life just in time for their launch in February. The new campaign creative, developed in conjunction with integrated marketing and communications agency, Cramer-Krasselt (CK), for client, the Paper and Packaging Board, includes two :30 TV commercials and five self-directed fully CG films designed specifically for social media, and several print ads. These characters, a corrugated box and a ream of paper, highlight the authentic properties and value of paper and paper-based products in everyday life.
SPW Credits
Client: Paper & Packaging Agency: Cramer-Krasselt Director: Vesa Manninen at Reset Productions Design by Carbon
ScreenWork Categories:Commercial
Discipline:Visual Effects
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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