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    Papaya Global “Small Balls Big Game” (aka “Ping Pong”)

    By YES, BRANDUpdated:No Comments2090 Views

    Created via McCann Tech, directed by KNUCKLEHEAD’s Rob Leggatt, and edited by Chris Walker of Marshall Street Editors, “Small Balls Big Game” will mark the Super Bowl debut of Papaya Global, the lone Israeli tech firm participating in this year’s broadcast.

    The ad features a duplicating CFO lobbing multiple self-powered ping-pong balls to highlight Papaya’s AI-powered platform. ‘Billions’ DoP Jake Polonsky shot the mind-bending spot, which features VFX from OkayStudio.

    The message is clear: other technologies do not meet CFOs’ needs, but Papaya Global automates workforce payments and payroll, delivering the output of multiple CFOs.

    Credits

    Client: Papaya Global

    Agency: McCann Tech
    Agency VP Creative: Alon Dom Kiczales, Agency VP Clients: Shani Goldstein Goldman, Agency Producer: Rina Gluckman

    Production Company: Knucklehead
    Director: Rob Leggatt, Exec Producer: Tim Katz, Producer: Pollyanna Boyles, DOP: Jake Polonsky

    Editorial Company: Marshall Street Editors
    Editor: Chris Walker (represented in the US by Union Editorial)

    Jiminy Creative: Kobi Hoffman

    Post Production: Okay Studio

    Sound Design & Mix: Machine Sound

    Music Composer: Tomer Biran

    ScreenWork Categories:Commercial
    Discipline:Film Editing



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