Directed by the team of Mortimer Jones through Wondersmith for advertising agency Sigma Group, the spot entitled “Celebratory Burnout” shows Four-time NASCAR champion Jeff Gordon’s No. 24 car taking the checkered flag and then performing a signature burnout on the track. A Toughbook 54 is shown being put to use by the crewmembers in their work and in their victory celebration.
SPW Credits
Spot Name: Panasonic Toughbook 54 "Celebratory Burnout"
Running Time: :30
Main Toolset: ARRI Amiras for principal photography, Blackmagic Cinema Cameras used for dashboard cams, Panasonic Lumix DMC-GH4 used for drone shots; Apple’s Final Cut Pro for editing; and Adobe After Effects for VFX clean-up and compositing.
Client: Panasonic
Agency: Sigma Group
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Account Executive: Kelly Mastrojohn
Production Company: Wondersmith
Directors: Mortimer Jones
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
VFX Lead: Byron Nash
Final Color: Color Collective NY
Colorist: Alex Bickel
Music Composers: Chris Walldorf, Patrick Boyd
Principal On-Camera Talent: Jeff Gordon
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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