Nexus directors Smith & Foulkes have worked their own brand of black magic for Australian agency the Campaign Palace, creating a brilliant CG animation for the launch of the new Panasonic Neoplasma television. Running through some of the dark associations that can be made with black, under a classic B-movie voiceover, the film ends with an explosive celebration of the fact that black allows other colours to stand out. To avoid an overly slick feel, Smith & Foulkes cleverly combined a ‘fixed model’ approach with the infinite flexibility of computer animation. This allowed the transitions from character to character to be funny and exciting whilst being executed with Nexus’ trademark precision. Smith & Foulkes added, “We’ve spent a lot of time recently inventing labyrinthine technicoloured universes of animated tomfoolery and a lot of dancing robots. Which is fine by us. But occasionally it’s nice to get our hands on something a little more minimalist. A simple lump of ‘black’, whatever that is, that can instantly transform from one thing to the next. The biggest trap to fall into with this format is to turn it into a bit of a list. So the challenge for us was to keep the ’see what you say’ narrative interesting, surprising and fun throughout. We wanted the design of the characters to have the extra sophistication that would suit the ‘high-end’ product, so we worked with the designer Mark Gmehling whose incredible character designs we have long admired.”
SPW CreditsClient: Panasonic; Agency: The Campaign Palace; Creative Team: Nic Buckingham & Hywel James; Agency Producer: Katrina Maw; Production Company: Nexus; Director: Smith & Foulkes; Executive Producers: Julia Parfitt; Producer: Luke Youngman; Project Lead: Michael Greenwood; Illustrator / Designer: Mark Gmehling; Animation: Nexus; Compositing: Hugo Guerra; Sound Design: 750mph (London) / Nylon Studios (Sydney)
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