Pa’lante, director Krisitan Mercado’s riveting short film exploring the struggles of working-class Puerto Ricans in the aftermath of Hurricane Maria, won the Jury Award for Music Videos at the recently concluded SXSW Film Festival in Austin. Based on the song of the same name by the band Hurray for the Riff Raff, Pa’lante was a decided underdog as one of 20 finalists for the award, beating out films from several chart-topping artists, including Childish Gambino’s This is America, Anderson .Paak’s Bubblin’ and Kaskade’s Tight.
SPW Credits
Music: ATO Records
Song by: Alynda Mariposa Segarra
Director: Kristian Mercado Figueroa
Talent: Mela Murder (Milagros), Kareem Savinon (Manuel), Amethyst (Baby Linda), Kylie B (Maria).
DOP: Rudolf Costin
Edit: EDITBAR. Michael Reuter, Editor.
Story: Kristian Mercado Figueroa.
Director Rep: Reprobates, Doug Klinger.
Production: BabyPanther, Andrew Nisinson and Avtar Khalsa, Executive Producers; Yanira Figueroa Velázquez, Matthew Glueckert and Luis E. Mendez; Producers; Tiffany Stephens, Assistant Director/Story Supervisor; Luis Mendez, Locations; Christina Morales, Casting Director; Daniel Maldonado, Driver; Nora Cruz, Event Organizer; Balois Cora, Emily Iraola, Francheska Figueroa and Maria Justiniano, Additional Locations; Felipe Figueroa Jr., Puerto Rico Prep; Peter Roman; DIT; Tony Colon, Additional Housing; Jose Chamorro, Hispanic Federation; Club Raul Reyes, El Nuevo Caribe Democratic; Alex Mercado and Jabreel Shakir, Pas; Dennis Febo, Street Casting; Ali, Abel, Street Casting; Paige Campbell, Hair and Makeup; Ramona Todoca, Art Director; Ionut Radulescu, Type Design.
Post: The Mill. Josh Bohoskey, Colorist.
Sound: Sound Lounge, Pete Crimi, Sound Designer, Mixer
Rentals: Flug. Kristine Guzman.
Aerials: Drone Dogs. Su-Jeng Sang, Drone Operator; Gilberto Cruz, Drone Gimbal Operator.
Thanks: Comunidad La Perla, Case De Poeta Luis Pales Matos, Guayama, Gaby’s Restaurant, Arroyo, Residencial Las Margaritas, Municipio De Arroyo, Barrio Yaurel, Municipio De Maunabo, Municipio De Patillas, Municipio De San Juan
Special Thanks: Jose Enrique Segarra, The Community of Spanish Harlem El Barrio NY, The City of Newark NJ, The Young Lords Party, The Figueroa Family, Ineabell Figueroa, Yanira Figueroa Velázquez, Eveny Padilla, Juanita Velázquez, Jennifer R. Colón, Yolanda Figueroa, The Sand and Sea Restaurant In Cayey Rey and Irelsa, La Perla y su bella gente,
Yashira en Impactó la Perla con Coco y la comunidad, Don Benny el Frutero, Milk Burger & Erik Mayor.
Filmed on Location, New York, New Jersey, Puerto Rico
ScreenWork Categories:Music Video
Discipline:Sound Mixing
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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