Caruso Company director Doug Walker captured moving portraits for five “essential” workers for a new media campaign on behalf of Stephen Curry’s OXIGEN Water. Conceived by Erich & Kallman, the short films feature a teacher, nurse, flight attendant, journalist and transit worker, each describing their real-life experiences as frontline workers in the face of covid-19. Rosemary, the flight attendant, describes the good that has come from the current challenges, despite having lost her father, a former FBI employee and 10-year cancer survivor, to the virus. “Everything that’s happening to you, for good or bad, is changing you,” she says. “I think it’s important to focus on changing for the better.” The campaign theme is “Recover + Rise.”
SPW Credits
Client: OXIGEN | Agency: Erich & Kallman. Eric Kallman, Chief Creative Officer; Steven Erich, President; Olivia Baker, Head of Production; Sofia Aguilar, Associate Producer; Stacie Larsen, Art Director; Allie Carr, Copywriter; Laura Miley, Account Director. Production: Caruso Company. Doug Walker, Director; Robert Caruso, Executive Producer; Brian Benson, Producer; Norman Bonney, Director of Photography; Tom Yaniv, Motion Design. | Post: 1606 Studios. Brian Lagerhausen, Connor McDonald, Doug Walker, Editors. | Mix: M Squared. Mark Pitchford, Mixer. | Music: Butter Music, Asche & Spencer, Unseen Music
ScreenWork Categories:Short film
Discipline:Directing
Dutch Boy Paints’ “Works Hard For You”
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