We’re not just one with nature. We are nature. Explore the collection, made together by Outdoor Afro Inc. and REI Co-op. Directed by Nate Edwards aka Nate the director with Invisible Collective.
Outdoor Afro Inc. and REI Co-op celebrate and inspire Black connections and leadership in nature with the launch of their co-created technical hike apparel collection. A new chapter for national not-for-profit Outdoor Afro Founder and CEO Rue Mapp, Outdoor Afro Inc. is the corporate partner of her 13-year organization and the co-op’s inspiration for this innovative line of clothing.
The first drop in the multi-launch collection arrives with the sun-soaked campaign “We Are Nature.”
The co-op partnered with Outdoor Afro Inc. to consider representation both in front of and behind the camera, leading the campaign to feature a mix of Outdoor Afro leaders, REI partners and models as the on-camera talent.
Campaign photography was captured by Joshua Kissi and Fela Raymond from TONL, a creative company seeking to transform the idea of stock photography with diverse representation, and film content was created with Nate the Director from Invisible Collective and Maya Table from Curator.
On capturing the glorious exuberance of connecting with nature on video, Nate the Director commented, “The rhythm of the piece was big for me, making sure we could have those valleys and peaks within the flow and pacing was important, and we had the tools to showcase that. Nature has its own sense of peacefulness and high energy, so we put our talent in situations within nature that could provide us with those opportunities.
SPW CreditsREI Creative Director: Scott Mosher, Art Director: Todd Durkee, Copywriter: Corina Carrizales INVISIBLE COLLECTIVE Creative/Executive Producer: Sam Kelly Jr., Director: Nate Edwards, Director of Photography: Joshua Pausanos, Music: Mark Iacone TONL Co-founder/Managing Director: Karen Okonkwo, Photographer: Joshua Kissi, Photographer: Fela Raymond CURATOR Director: Maya Table
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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