Michael Elliot lights up key social media channels including the Huffington Post, the Washington Post, the New York Times and PBS News Hour with a poignant documentary short which challenges the controversial new PARCC and SBAC standardized testing prevalent in many US schools. “The Other PARCC” centers on parents who are advocating against high-stakes testing and features real parents, students and academics recounting their experiences with the test.
SPW Credits
Client: Montclair Cares About Schools
Produced, directed and shot by Michael Elliot
Cast: Real people subjects
Dutch Boy Paints’ “Works Hard For You”
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโย stores are located. Read More
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