The filmโproduced by New York based creative collective Gentle Cowboys, directed by Nick Sokoloff, and edited by Cut+Runโs Stacy Peterson โfeatures real guards/artists from several of New Yorkโs most prominent museums such as the MET, Guggenheim, Noguchi, and the Brooklyn Museum. The film was shot within the walls of the MET, the Noguchi, and inside these guards/artists’ homes, shared work spaces, basementsโฆand wherever else they make art.
SPW CreditsCreative: Gentle Cowboys Creative Team: Lucas Tristao, Boris Opacic, Gabriel Sehringer Designer: Kenisha Rullan Production: GentleCowboys EP: Thereza Helena, Director: Nick Sokoloff, DP: Blake Myers Editorial Company: Cut + Run Editor: Stacy Peterson, EP: Ellese Shell, Assistant Editor: David Soto Sound Company: Halley Sound Original Score: David Bessler, Sound Design/Mx: Vinicius Villani Color Producer: Emily Truong Colorist: Connor Bailey Featuring: Afesha Wilkins, Deborah A. Meyer, Emilie Lemakis, Fabian Berenbaum, Joรฉ Ortega, Maraya Lopez (aka Berdscarnival), Maria Cabrera Nogales, Maura Falfรกn, and Shamysia Waterman (aka MUTANT)
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut โThe Debโ premiered as the closing night film at this yearโs Toronto International Film Festival (TIFF). Adding a touch of creative flair to the filmโs debut, the team at Boma helped in crafting the brand identity for Wilsonโs production company, Camp Sugar.
โRebel and her team approached us with this adorable character design and a simple question: โCan we make this happen in time for Toronto?โโ shares Jason Cohon. โAs huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebelโs team, it was an easy โyes!โโ
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading โCamp Sugar.โ As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilsonโs films for years to come.
โWe had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugarโs films.โ
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level.ย With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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