A kid imagines he's turning everything red in this spot for the new Oreo Red Velvet variant of the beloved cookie. Perfect timing, considering how auspicious and relevant the color red is to Chinese New Year, and Chinese culture.
The spot starts with a kid itching to dig into a plate of Oreos before the family dinner. His dad, who’s decorating the house with red objects, as is the tradition, tells him he can do so only when everything in the house is red. The kid playfully engages in a cheeky kung-fu fantasy where he imagines he’s the one changing everything to red…objects that we can see are already red. His family indulges him as they play along with his fantasy. His dad, however, sees this and playfully switches the plate of regular Oreos with a plate of new red velvet ones, surprising the boy.
The campaign was produced by Directors Think Tank, who represent Kiran in South East Asia, along with SlashDynamic in the US, and Nomad/Never Ending Story in India.
SPW Credits
Agency: FCB Jakarta Managing Director: Sony Nichani, Executive Creative Director: Ravi Shanker, Creative Director: Swapnil Kambli, Art director: Anastasia, Account Director: Roma Das, Account Manager: Winda Fitriyanni, Agency Producer: Yuni Pratomo
Production Company: Directors Think Tank Director: Kiran Koshy, Executive Producer: Pat Singh, Producer: Emylee Kumar, DOP: Julian Oh, AD: Heng Deshen, Editor: Dave Singh,
Music: 2AM, Kuala Lumpur Mix: KK, 2AM
Finish: VHQ, Kuala Lumpur Colorist: Nash, VHQ; Online: June, VHQ
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
