Orbitz launches a new campaign, developed by Atlanta-headquartered advertainment agency BARK BARK, that inspires customers to “come see the great big world” – a message that has become more important as global events nibble away at the desire of people to move beyond their comfort zones. Featuring an original, Broadway musical-style score, the Orbitz campaign bridges the gap between entertainment and advertising by delivering a ‘call to travel’ message starring social celebrity/comedian/singer Randy Rainbow, writer/comic Margaret Cho, actor/RuPaul’s Drag Race winner Bianca Del Rio, and noted performer (The Tonight Show, Today Show) Miss Richfield 1981. Orbitz approached BARK BARK to develop a tribute to the power of inclusion and diversity in travel. BARK BARK worked closely with one of their formal production partners, Hazy Mills Productions (Grimm, Hollywood Game Night, The History of Comedy), to produce the inspiring and uplifting musical which is set at the TSA checkpoint — the gateway through which people of all backgrounds, ages, and interests must pass to commence their travel adventures.
Client: Orbitz
Brand Marketing: Jeff Marsh
Advertainment & Branded Content Studio: BARK BARK
Development & Production Partner: Hazy Mills Productions
Executive Producers: Todd Milliner (Hazy Mills), Brian Tolleson & David Brand (BARK BARK)
Director: Nick Peet (Hazy Mills)
Producers: Jeff Melnick, Mark Nasser
DP: John Frost
Production Designer: Adrina Garibian
Stylist: Tiffani Rae
Choreographer: Bonnie McMahan
Editor: Mark Nasser
Original Score: Ron Wasserman
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More