Peter Dietrich, represented in the U.S. by A Common Thread, has directed a branded entertainment short film for Chinese cell phone giant OPPO, about a man’s magical quest to find himself. Produced by Red Horse, Shanghai, for BBDO Proximity, China, The Loop of Life promotes the launch of OPPO’s new Find 7 smart phone. The film centers on a callow young man (played by David Atkins) who spends his days at magic shows debunking the performers’ disappearing acts, card tricks and other illusions.
SPW CreditsArthur Ma and Mark Chang, Executive Producers; Frank Zhao, Creative Director/Writer.
Peter Dietrich, Director (represented in the U.S. by A Common Thread); Oscar Faura, Director of Photography, Pancho Franciso Chamorro; Production Designer.
Prod. Svcs: Mamma.
Post: Glassworks, Digital Straik.
Audio: Vaudeville, London.
Music: Elastic Orchestra.
Leo Schmidthals & Friedrich Weiss.
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More