CoMPANY Films Director Paul Fox helps OnStar highlight their new Guardian smartphone app in a new four spot campaign for agency Campbell Ewald – Detroit. OnStar Guardian is an offshoot of the popular subscription-based OnStar safety and navigation system installed in numerous General Motors (GM) vehicles.
Client: OnStar
Laura Thornton Head of Marketing, General Motors Digital Business Team
Rachel Mattey, Marketing Manager OnStar Global Marketing
Ian Sherman, Acquisition and Brand Marketing
Sara Dixon, Marketing Lead
Casey Campbell, Assistant Marketing Manager, OnStar Global Marketing
Agency: Campbell Ewald – Detroit.
Clarence Bradley and Slimo Bonomi, Chief Creative Officers
Jim Millis, Group Creative Director
Jessica Bush and Megan Anton, Creative Directors
Steve Leslie, Executive Producer
Production: CoMPANY Films, Beverly Hills, Ca
Paul Fox, Director
Richard Goldstein and Ron Cicero, Executive Producers
Christien Tuttle, Head of Production
Rebecca Brown, Producer
Editorial: Woodward Originals, Detroit
Adrianna Merlucci, Editor
Eric McCasline, Executive Producer
Carly Atto, Post Producer
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growthโs new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the โundeniable voice of art.โ Creative Growthโs evolved brand is at the forefront of a shift towards art that stands for the inherent reveal โ the power of artistic expression to bring understanding and connection to us all. The brandโs new expression includes unobtrusive color and design choices that purposely donโt compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains โWe needed to create a powerful, distinctive voice for the brand. But, it couldnโt compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, itโs also expansive and energetic.โ Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More