For the experience-enhancing One World Explorer iPad that offers visitors to the One World Observatory atop One World Trade Center an interactive tour of New York, Napoleon, the leading previz and digital content studio, produced 40-plus videos showcasing New York's iconic landmarks. The videos feature narration written and recorded by noted New York author Jay McInerney in one of Napoleon's two audio suites. Napoleon also produced three versions of this promo featuring 3D animation of the One World Observatory, views and visitors for display on the Observatory's website as well as a kiosk on the 102nd floor of One World Trade Center.