Doublewide Media's newest director Autumn Tarleton helmed a series of documentary shorts for NYU Langone Medical Center's "Made for New York" Campaign crafted by Munn Rabôt agency.
The concept was a collaboration between Munn Rabôt Creative Director Peter Rabôt and Tarleton who worked together to fuse the agency's successful "Made for New York" multi-platform campaign with Tarleton's creative background as a documentary storyteller. Each of the six video in the series features a prominent member of NYU Langone's medical community and examines their unique, iconic roles as New Yorkers. By placing the participants in the bustling streets of New York, the digital series connects NYU Langone Medical Center with the people it serves.
SPW Credits
Client: NYU Langone Medical Center Title: “Made for New York” Senior Director of Advertising, Branding and Marketing: Debbie Cohn
Agency: Munn Rabôt Creative Director/Partner: Peter Rabôt; Art Director: George Rabôt; Production Supervisor: Paul Warner; Management Supervisor: Sara Criss; COO/Partner: Rachel Lubertine
Production Company: Doublewide Media Director: Autumn Tarleton; Executive Producer: Don Faller; Producer: Autumn Tarleton; Production Manager: Jasmine Blackmon; Director of Photography: Brian Jackson; Camera Operator: JR Larson; Sound Recordist: Micah Bloomberg
Editorial: Doublewide Media Editor: Stacey Foster; Assistant Creative Editor: Chelsea Smith
Original Music: Big Foote Music Partner: Ray Foote; Producer: Paul Seymour; Composer: Darren Solomon
Color Finishing: Technicolor Colorist: Dave Francis; Producer: Andrew McKay
Audio Mixing: Dungeon Beach Audio Engineer/Partner: Tim Korn
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’
Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own.
Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.”
Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
