View New York Festivals Advertising Awards outstanding NYMADE winning work from across the globe and watch a reel celebrating our incredible Best of Show, our Grand Award winners,and our return to in person judging in NYC.
The New York Festivals® Advertising Awards announced the 2022 award-winners submitted from 60 countries worldwide.
Led by Executive Jury President Fede Garcia, Global Chief Creative Officer for BCW, the 2022 Executive Jury selected this year’s winning entries from the Shortlist determined by NYF’s 400+ online Grand Jury.
An in person jury of NYC based creatives and multiple digital juries populated by industry leaders as well as the Hell’s Kitchen and Future Now Executive Juries thoughtfully deliberated to award this year’s winning campaigns within their specific categories.
The 2022 Executive Juries awarded the esteemed New York Festival Best of Show Award, 12 Grand Awards, 82 Gold Tower Awards, 90 Silver, and 119 Bronze. To view the complete list of award-winning entries, visit the 2022 winner’s showcase: HERE.
SPW CreditsProduced by New York Festivals
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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