Norton Healthcare, the largest health system in Louisville, KY, has long been a beacon for universal access to high quality care in what is historically a racially and economically divided city. Investments in its new West End hospital (the first in the neighborhood for 100 years), the Norton Healthcare Institute for Health Equity, and continued expansions and outreach throughout the area are evidence that the healthcare system believes that quality care can and should be easily available to everyone.
SPW CreditsClient – Norton Healthcare
Chief Executive Officer – Russ Cox, Senior Vice President and Chief Marketing and Communications Officer – Renee Murphy
Agency – Doe-Anderson
President, Chief Creative Officer – Leyla Touma Dailey, VP, Group Creative Director – Miles Harvey, VP, Director of Design – Zach Stewart, Associate Art Director - Kamryn Spence, VP, Director of Broadcast Production – Delane Wise, Broadcast Producer – Matt Boyle, Marianne Newton | Account: Chief Client Officer – Matt Woehrmann, SVP, Group Account Director – Claire Tidmore, Account Manager – Mary Charles Leasure, Project Manager – Meghan Gibson, Brand Strategist – Hanna Jezreel, SVP, Director of Media – Matt O’Mara, Digital Media Strategist – Jacob Lane
Production Company - Good One Inc.
Director - Bethany Mollenkof, Production Company Producer – Brian Song,
Editorial Company - Cosmo Street
Editorial Company producer - Edwina Lantigua, Editor - Quincey Kai / Meredith Bakken, Music Director/Music Producer - James Lindsey
Post-Production Company - Cosmo Street (edit) / The End (gfx/deliverables)
Post-Production Company producer - Edwina Lantigua (Cosmo Street) / Maura Murphy (The End)
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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