Norton Healthcare, the largest health system in Louisville, KY, has long been a beacon for universal access to high quality care in what is historically a racially and economically divided city. Investments in its new West End hospital (the first in the neighborhood for 100 years), the Norton Healthcare Institute for Health Equity, and continued expansions and outreach throughout the area are evidence that the healthcare system believes that quality care can and should be easily available to everyone.
SPW Credits
Client – Norton Healthcare
Chief Executive Officer – Russ Cox, Senior Vice President and Chief Marketing and Communications Officer – Renee Murphy
Agency – Doe-Anderson
President, Chief Creative Officer – Leyla Touma Dailey, VP, Group Creative Director – Miles Harvey, VP, Director of Design – Zach Stewart, Associate Art Director – Kamryn Spence, VP, Director of Broadcast Production – Delane Wise, Broadcast Producer – Matt Boyle, Marianne Newton | Account: Chief Client Officer – Matt Woehrmann, SVP, Group Account Director – Claire Tidmore, Account Manager – Mary Charles Leasure, Project Manager – Meghan Gibson, Brand Strategist – Hanna Jezreel, SVP, Director of Media – Matt O’Mara, Digital Media Strategist – Jacob Lane
Production Company – Good One Inc.
Director – Bethany Mollenkof, Production Company Producer – Brian Song,
Editorial Company – Cosmo Street
Editorial Company producer – Edwina Lantigua, Editor – Quincey Kai / Meredith Bakken, Music Director/Music Producer – James Lindsey
Post-Production Company – Cosmo Street (edit) / The End (gfx/deliverables)
Post-Production Company producer – Edwina Lantigua (Cosmo Street) / Maura Murphy (The End)
ScreenWork Categories:Commercial
The Undeniable Voice of Art
The Undeniable Voice of Art
Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand. Representing 50 years of elevating the work of artists with disabilities within the arts community, Creative Growth’s new brand campaign includes a new identity and logo, new positioning, brand film and a redefined strategy centering on the ‘undeniable voice of art.’ Creative Growth’s evolved brand is at the forefront of a shift towards art that stands for the inherent reveal — the power of artistic expression to bring understanding and connection to us all. The brand’s new expression includes unobtrusive color and design choices that purposely don’t compete with the voice of the artist and instead, serve as a container for the art to have a voice of its own. Executive Creative Director, Gerald Lewis of John McNeil Studio explains “We needed to create a powerful, distinctive voice for the brand. But, it couldn’t compete with the voice of the artists because in the end, the art has to speak. It had to be simple, honest and genuine, in line with the mission of Creative Growth. Artists will spend 30 years making work, honing their craft and following their voice inside this space. We wanted to celebrate that. So, while the mark, the brand, is simple and honest, it’s also expansive and energetic.” Kicking off the new brand campaign is a short film capturing the voice of artist William Scott as he walks through downtown Oakland and enters... Read More
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